This week, we met with Tom Kabat, who is highly involved with Menlo Spark and a current Green Challenge participant, to interview and feature him in our upcoming success story for the Green Challenge website. We created a to-do list for remaining tasks and divided up the work, ranging from organization of past notes, to continuing research for campaign strategies and finishing up our student project package. We also went back to Menlo Atherton to meet with Mr. Powell. His students had filled out our survey, and he had them ready for us. We collected them and gleaned over some of the student’s responses and thought they were varied and interesting. Lastly, we began work on our final presentation for next week.
What We Observed and Learned
This week, our social media research focused around Snapchat and potential features of the app that can be used to promote the Green Challenge amongst youth. Snapchat stories are a classic feature of the app, and allow users to post pictures and video that disappear from their profile after a 24 hour period. A newer feature of the “story” element is the ability to submit pictures/video to a collective “Story” that is comprised of multiple users or relates to a specific geographic location. For example, a few of Stanford’s dorms have Snapchat stories where members of the dorm can post footage from special dorm events or daily life. Menlo Spark could host a Green Challenge day designated by all schools participating in the Challenge and have students help create a public Snapchat story for the entire Green Challenge collective. For example, classes could create an assignment in which students post pictures or take videos of their climate actions to the Snapchat “Green Challenge” story throughout the day.
Geofilters are filters that can be placed over pictures to show a person’s location, advertise a product or promote publicity for an event. In continuation, Menlo Spark’s Green Challenge day could have a specific geofilter for student and/or teacher use in order to publicize the event to their followers. There could be one geofilter that addresses the challenge as a whole, and geofilters that are specific to each participating school.
We observed several trends in the survey responses. Many students are familiar with climate change and global warming and agree that it is relevant to their lives in Menlo Park. However, none of them were familiar with the Menlo Green Challenge. Nonetheless, the majority of the students that were surveyed have done some sustainable actions of their own and say that it made them feel better. Roughly half of the students stated that they’d like prizes or rewards for doing sustainable actions such as taking shorter showers and turning of the lights before leaving a room. Some said they wanted prizes for one action but not for the other, and others said they wanted no prizes at all. Nearly all of the students stated that Snapchat and Instagram were amongst their favorite apps. This places a great degree of importance on the MGC’s social media presence. We believe that it’ll be the best way to popularize the Menlo Green Challenge amongst students and the Menlo Park community.
Critical Analysis/Moving Forward
We have created a to-do list of things we’d like accomplish over the weekend. Each team member has taken up several tasks to complete by the end of the week. However, we will be meeting on Saturday afternoon to work together, discuss ideas and results, help each other, and finalize/practice our presentation.