This week we’ve continued to work on branding. Using the information we gained from the focus group last week regarding the draft of the logo we presented, we created updated drafts of the logo to be sent to Janice. Using the prefered blue/orange color scheme, we altered the font to be a bit less complicated and more readable, and incorporated the SFBC chain symbol into the drafts. Two of the four updated drafts are attached. We sent these updated versions to Janice and requested that she circulate them within the SFBC office, and ask for feedback. We specifically want to hear back on the following: color scheme, font, and symbol colors/size.
We want to make it clear that this is just a draft and that all comments are welcome. We hope that people will have constructive commentary that will help us as we compile future drafts.
Another thing we did this week regarding branding was synthesize the data that we got from the focus groups about merchandise that the participants are most interested in receiving. We asked them to choose and rank as many preferences as they wanted to out of a list we compiled of popular items. The list of items and the votes they received is as follows:
T-shirts (6 votes)
Bike Seat Covers
Stickers (5 votes)
Baseball Caps i
Water Bottles (6 votes)
Helmet (2 votes)
Totes (5 votes)
Fanny Packs (2 votes)
Jacket/Hoodie (focus group member addition) (2 votes)
Gloves (member addition) (1 vote)
The top choices were T-shirts, Water Bottles, Stickers, Totes. We’ll keep this in mind as we continue to develop the logo and think about the future of our branding efforts.
This week we started pulling the survey data needed for the GIS map analysis and compiling it in it's own document. The data encompasses bike commute starting points, end points, and any other route specific information the members provided. This data will be used only for the GIS map and internally with the SFBC so we are taking the necessary steps to maintaining privacy. We are also looking at data sources to create the neighborhood layer in the GIS map since SF has very unique and distinct neighborhoods that aren't necessarily defined by the city maps. We have done some research and with the help of Janice to make sure our map accurately and effectively reflects the integrity of the San Francisco neighborhoods.
For the data analysis, we are starting to look for key themes represented in the survey responses and will be further analyzing the data in comparison to the annual SFBC member survey to see if there are any changes or trends.
We have also started working on the Website. We talked to the SFBC about adding a women bike SF tab to their website, but they said their website editing software is too complicated so we decided to create our own website as a mockup of what the women bike SF tab could be. We looked at some reviews on two free websites hosting sites (weebly and squarespace) and decided on using squarespace. We have officially created a domain: WBSF.SQUARESPACE.COM. We have decided on what we are going to include in the website. For now we will include our ArcGIS map, our recommendation paper, background information about our project, and include the branding we have made. We have some aesthetic concerns about the website. We don’t have a lot of pictures of our group and we didn’t take too many pictures in San Francisco so we may need to borrow some of the SFBC’s pictures.
What are we doing next:
Regarding branding, we hope to hear back from Janice and the SFBC staff soon, and to use their feedback to further refine the logo. We also plan to get in touch with a few professional graphic designers in the later stages to provide feedback and help us finalize the logos. We also plan to begin drafting copy for the SFBC website that will be uploaded once they create a Women Bike SF section. We plan to begin working on a mission statement, as well as compiling information about the work/outreach that the initiative is doing.
The basic structure and major content of the website should be done by the end of next week.
We will continue with a more in depth analysis and incorporate a cross question analysis as well. We will compile our findings and potentially create visually representations such as graphs and figures to include in our final recommendation report to the SFBC.
On Monday, of the upcoming week, we will start inputting out data into the arcGIS software to provide more interpretations of the bike commute routes and identifying the neighborhoods that the SFBC should reach out to in their advocacy efforts.