One component of our project that allows us to really explore our creativity, and has allowed Mia and Katie to utilize their graphic design skills is the branding kit that we are developing. The kit will eventually include a variety of elements--a logo, a mission statement, color and font specifications, a brochure, and perhaps even a short video on the project--but so far we’ve been mainly brainstorming and discussing the characteristics that we want our branding materials have, and the message that we want them to convey.
So far, most of our efforts have come from drafting the logo. When the logo is finished, it will essentially be the face of this initiative, and will be representative of the work we are trying to accomplish, so it is important to us that a lot of thought and consideration go into its development. We decided a bit earlier on, with Janice’s help, to title our initiative “Women Bike SF” so Mia’s goal this past week was to toy around with the symbols and layouts that can be used to transform these three words into a memorable and aesthetically pleasing logo.
Mia wanted to incorporate a bicycle wheel or two into the logo, but also wanted to include something that would express femininity or somehow promote women’s empowerment. Initially, she also wanted to include something symbolic of SF--such as the Golden Gate bridge or a cityscape.
On February 10th, our first survey was sent out through the SFBC's weekly e-newsletter. This survey was only sent to SFBC members with the aim of collecting information about specific commutes, demographics, their opinions on why women are/are not biking, and what actions we can take to encourage more women to bike. The survey was received with immense interest. Within 24 hours we have received over 200 responses! We are excited to start combing through the data and using the responses to direct our project efforts.
Specifically using the commute routes, we are planning to create a GIS map to identify popular routes, and key neighborhoods that have a substantial amount of female ridership as well as limited ridership in order to propose areas in which the SFBC could direct their efforts.
Unfortunately, the survey responses do not include turn by turn directions for each route, only a start and end point. For the GIS map, we may refer to popular bike routes given the start and end points or we will have a more direct way of obtaining these routes during the focus groups, possibly the old fashioned way using paper maps and highlighter, and I will translate that to electronic form for the final map.
Originally, our plan was to contact a bunch of different organizations in order to get information about women that don’t ride bike in San Francisco. Realizing that this was a very time consuming task we decided to contact The Women’s Building in San Francisco. The Women’s Building’s executive director, Teresa Mejia, was really interested in the project and agreed to help us. Since The Women’s Building is not allowed to send emails about anything other than their events, Ms.Mejia agreed to send out the survey to their 9 community partners. Since some of the community partners are primarily Spanish speakers we had to translate our surveys to Spanish.
Even though Ana Sophia took care of this (since she is the only Spanish speaker) we realized how difficult is can be to translate some of the technical words we included in our survey. Another issue we encountered is thinking about what would be the best way to send our survey in order to reach out to the largest number of women. What we decided is that we will first try the online approach and send out the email on a google forms format. If we don’t get enough responses in that format we can try to make a trip to the Women’s Building and do in person surveys. We can coordinate this trip with the focus groups we will be holding on the 21st of February.